Case studies = sales
Hi, I’m Tamsin. I’m a copywriter and content strategist who helps B2B and tech companies turn customer success into proof that sells.
Case studies = sales
Hi, I’m Tamsin. I’m a copywriter and content strategist who helps B2B and tech companies turn customer success into proof that sells.
Case studies that supported doubled client turnover
Press release that landed a £1 million deal
Sales page behind the highest-earning coding course to date
Kickstarter that overfunded by 2,600%
SaaS case study that hit national press headlines
Mark Ritson, Award-Winning Marketing Columnist and Consultant.
I bridge both. I write the way your prospects really think and speak — without the “industry-leading” technobabble or “best-in-class” corporate fluff that makes your buyers switch off.
When you sound human (and not like a badly prompted ChatGPT brain fart), your leads lean in and act.
That’s why B2B and tech teams bring me in to turn customer success into case studies that move revenue, not just words.
What’s the big deal with case studies?
Because they get you to “yes” faster.
94% of us check reviews before we buy anything. In B2B, case studies are those reviews — on steroids. They shrink the sales cycle and build the trust no ad or AI-generated copy can deliver.
It’s why smart brands — from Adobe to Zendesk to Atlassian — rely on them.
Let’s put your customers to work too.
“Tam’s a breath of fresh air. She takes responsibility and just makes it happen.”
—
Jo Evershed
CEO at Cauldron Science
“One client doubled turnover while cutting sales staff by a third. The difference? Tam’s case studies.”
—
Paul Warner
MD at Journey Studio
“Tam is the magical offspring of a golden unicorn and a genie.”
—
Gary Smith VP Sales & Marketing at PhixFlow
Why are case studies so effective?
You can bang your drum all day, but if buyers don’t trust you, no dice.
They want proof — and they’ll only believe it if it comes from your happy customers.
It all comes down to one word: trust. The least tangible asset in your toolkit, but the most important.
Case studies are a 24/7 proof engine. They never expire, and they keep paying you back long after the ink is dry.
From SaaS startups to established international organisations, marketing teams and founders trust me to write their copy. Want to see more? Get in touch!
Which option suits you best?
Our customer story, told with clarity and persuasion.
Perfect if you need a single, high-impact proof asset you can share on your website, in proposals, or with investors.
Includes:
-500–800 word written case study
-Mini Proof Audit: quick review + recommendations to maximise impact
-Repurposing guide: how to get the most from your case study
-Unlimited revisions until you’re 100% happy
£950
**One core case study, plus proof that travels. ** Ideal if you want your customer story to travel further than a single PDF.
-500–800 word written case study
-5 ready-to-publish social media posts (quotes, stats, takeaways)
-Mini Proof Audit: a quick review + recommendations to maximise impact
-Repurposing guide: how to get the most from your case study
-Revisions until you’re 100% happy
£1500
**A complete proof asset suite, ready to deploy everywhere. ** Best if you want your customer story working across sales, marketing, LinkedIn feeds, and even live events.
-800–1,200 word written case study
-One-page summary (print-formatted for events/handouts)
-5 ready-to-publish social media posts (quotes, stats, takeaways)
-Mini Proof Audit: a quick review + recommendations to maximise impact
-Repurposing guide: how to get the most from your case study
-Revisions until you’re 100% happy
£2750
Need design? I can connect you with a specialist designer to bring your case study to life, fast