Tamsin Henderson
Screenshot 2019-01-14 at 10.03.27.png

Case studies = sales

Hi, I’m Tamsin. I’m a copywriter and content strategist who helps B2B and tech companies turn customer success into proof that sells.

 
Screenshot 2019-01-14 at 10.23.47.png

Here’s how I’ve helped people like you:

  • Case studies that supported doubled client turnover

  • Press release that landed a £1 million deal

  • Sales page behind the highest-earning coding course to date

  • Kickstarter that overfunded by 2,600%

  • SaaS case study that hit national press headlines

logos2.png
 
 
Screenshot 2019-01-14 at 14.18.19.png
 
 

 “Use your existing customers to win your next customers — it’s a dirty, simple, BRILLIANT secret most marketers miss. That’s what makes Tamsin so good at what she does.

Mark Ritson, Award-Winning Marketing Columnist and Consultant.

 
Screenshot%2B2019-01-11%2Bat%2B14.14.41.jpg
 




Why do shrewd marketers hire me?

Most copywriters don’t have 16+ years marketing expertise. And most marketers can’t write copy that actually sells.

I bridge both. I write the way your prospects really think and speak — without the “industry-leading” technobabble or “best-in-class” corporate fluff that makes your buyers switch off.

When you sound human (and not like a badly prompted ChatGPT brain fart), your leads lean in and act.

That’s why B2B and tech teams bring me in to turn customer success into case studies that move revenue, not just words.


 
 
yes for web.jpg

What’s the big deal with case studies?

Because they get you to “yes” faster.

94% of us check reviews before we buy anything. In B2B, case studies are those reviews — on steroids. They shrink the sales cycle and build the trust no ad or AI-generated copy can deliver.

It’s why smart brands — from Adobe to Zendesk to Atlassian — rely on them.

Let’s put your customers to work too.

 
 
Screenshot 2019-01-14 at 10.45.38.png

“Tam’s a breath of fresh air. She takes responsibility and just makes it happen.”


Jo Evershed
CEO at Cauldron Science

Screenshot 2019-01-14 at 10.45.44.png

“One client doubled turnover while cutting sales staff by a third. The difference? Tam’s case studies.”


Paul Warner
MD at Journey Studio

Screenshot 2019-01-14 at 10.45.31.png

“Tam is the magical offspring of a golden unicorn and a genie.”


Gary Smith
VP Sales & Marketing at PhixFlow

 
Screenshot+2019-01-11+at+13.57.24.jpg
 
final_drum.jpg

Why are case studies so effective?

You can bang your drum all day, but if buyers don’t trust you, no dice.

They want proof — and they’ll only believe it if it comes from your happy customers.

It all comes down to one word: trust. The least tangible asset in your toolkit, but the most important.

Case studies are a 24/7 proof engine. They never expire, and they keep paying you back long after the ink is dry.

 

Want to see my work?

From SaaS startups to established international organisations, marketing teams and founders trust me to write their copy. Want to see more? Get in touch!

 
 
 
 

Case study packages

Good case studies are worth investing in. Multifunctional and evergreen, these marketing assets will support your sales team for years to come, paying for themselves many times over.

Which option suits you best?

+ PACKAGE 1 - THE PROOF FOUNDATION

Our customer story, told with clarity and persuasion.

Perfect if you need a single, high-impact proof asset you can share on your website, in proposals, or with investors.

Includes:

-500–800 word written case study

-Mini Proof Audit: quick review + recommendations to maximise impact

-Repurposing guide: how to get the most from your case study

-Unlimited revisions until you’re 100% happy

£950

+ PACKAGE 2 - THE PROOF AMPLIFIER

**One core case study, plus proof that travels. ** Ideal if you want your customer story to travel further than a single PDF.

-500–800 word written case study

-5 ready-to-publish social media posts (quotes, stats, takeaways)

-Mini Proof Audit: a quick review + recommendations to maximise impact

-Repurposing guide: how to get the most from your case study

-Revisions until you’re 100% happy

£1500

+ PACKAGE 3 - THE PROOF AUTHORITY BUNDLE

**A complete proof asset suite, ready to deploy everywhere. ** Best if you want your customer story working across sales, marketing, LinkedIn feeds, and even live events.

-800–1,200 word written case study

-One-page summary (print-formatted for events/handouts)

-5 ready-to-publish social media posts (quotes, stats, takeaways)

-Mini Proof Audit: a quick review + recommendations to maximise impact

-Repurposing guide: how to get the most from your case study

-Revisions until you’re 100% happy

£2750

Need design? I can connect you with a specialist designer to bring your case study to life, fast

 


 
grey.jpg